What is Spleak?
Spleak is a new kind of content delivery platform
that enables highly interactive and engaging
communication between users and publishers across
instant messaging, social networking, texting, and
web-based widgets. Spleak combines content vehicles and
locations, effectively blurring the line between
traditional one-way distribution and two-way interactive
experiences.
The future of content delivery will be based on a
convergence of real-time with asynchronous
communications. Similar to the “Wall” on Facebook,
Spleak has embraced the fact that Instant Messaging does
not have to be “instant” and offers a platform that is
interactive, easy and addictive.
How does it work?
Spleak is structured to guide and regulate the
content users can submit (character length, user info,
etc.) That content is submitted by users from various
endpoints (IM, social networks, widgets) and is
funnelled into the Spleak content engine. That content
is then fed back out to the network for users to
consume. Editorial content from mainstream publishers
also enters the Spleak network through this channel.
This layering of different types of communication
networks has several benefits:
- reduced development time
- enhanced scalability
- centralized data reporting
Why Spleak Matters
There is significant tumult in
the content publishing industry, with traditional
business models needing to rapidly integrate the best
technologies and platforms in order to prosper. This is
occurring simultaneously with the massive growth of
user-generated content (UGC).
Spleak is an innovative content delivery platform that
leverages the best of both mainstream and user-generated
content. This platform enables publishers to reach their
target audiences and embrace UGC, without radical
departures from their existing business models or
infrastructure.